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There are hundreds of applications to select from when you visit the App Store or Google Play and search for "social media." But, with the social platform pool growing, will one of them change the game this year for marketers?

Probably so, the truth is. In 2021, we have changed our behavior socialization included. Social distance was a familiar part of our lives that left a vacuum for personalized communication.

However, people are adaptable, and in the past 12 months a number of new websites for social networking have emerged to recreate the communities that we had to abandon abruptly.

New apps for social media 2021 

Audio-based social networking is the hottest trend to date. The social media expert and marketing company founder, Stephanie Morgan, sees a bright future for this new type of community,

But if your role is specialized in social media, audience growth or online engagement — or if your company is targeted at early adopters in Gen-Z or millennium — you're still looking for platforms which might get more momentum later.

Why does this happen? Watching the growth of young, promising social channels will help you to determine the value and the value of your time.

Clubhouse uses synchronous sound connectivity between the audience and speakers, unlike traditional Facebook and Twitter media that provide an asynchronous platform to communicate and share content. It's not just a podcast but a more personal way for your audience to share information that can speak to you in real time.

You might ask "What is happening in the Clubhouse actually?" And the truth is, something of it all. Themes like starting a business from top VCs, relationships between celebrity clubs and even upcoming comedians all come before the live audience.

Perhaps you haven't already heard of it (it was only released in December 2020), but steam catches up fairly quickly. Twitter Spaces is a beta version of the newest audio feature of the mod Apps, similar to Clubhouse. This voice chat option to the traditional 280 character tweets on the social platform is available to everyone using an iOS device, but only a select group of people selected by Twitter can create a conversation room.

A platform built by former Apple designers, Caffeine.tv enables you to create live broadcasts for your friends and fans. The transmittances appear in a feed in which you can react with an emoji or comment.